The Apprentice is a show I have been watching for many years.
It is my weekly dose of Sugar. Alan Sugar is the only form of sugar I can take and not fall asleep half an hour later.
Back in 2014, I wrote a blog post about The Apprentice in which I was pretty scathing about the candidates.
I opened that post with these words:
'The Apprentice is back on our screens and already I am in despair over the glaring discrepancy between the candidates’ ludicrous self-puffery and their actual abilities.'
I went on to warn that if parents of tiny children insist on telling little Oscar how clever he is every single time he does the most mundane things, he will grow up to be like the most annoying candidates on the Apprentice.
Everywhere in life we encounter people who believe they can get by in life simply by banging on about how great they are at everything without actually being obviously great at anything.
The Apprentice still appears, in 2016, to be populated with people who don't understand the difference between being brilliant and telling people they are brilliant.
They big themselves up before a task, only to look completely baffled (and hurt!) in the board room when Lord Sugar bigs up their total incompetence, in simple tasks they have failed at by a million miles.
When I see the baffled looks, I think of all the witless parents I have seen praising their kids to high heaven for being able to draw a crappy 'circle' on a piece of paper.
If the 'circle' actually looks like a lopsided chicken, it is probably best that you don't start yelling, "clever boy! You made a circle!"
He may end up on the Apprentice one day believing that lopsided chickens are suitable substitutes for actual circles.
And he will look crestfallen when Lord Sugar ridicules his 'circle' and fires him.
It's much kinder to say, "well I can see you really tried with that and if you were going for a lopsided chicken, it's brilliant! But if you were thinking 'circle', little Jimmy, it's a bit shit. Try again and try harder."